Welcome to the Biggo Blocks creator family.
We are genuinely excited you are here. Biggo Blocks makes oversized BPA-free building blocks kids can climb on, build forts with, and knock down for hours. Think Big. Build Bigger. Made in the USA. The toy that gets pulled out at every playdate and the only one that earns its space in the playroom.
This page is your starting line. Ten minutes here and you will know the brand, the hooks that work, what to avoid, and exactly how to get paid.
Why this is going to be fun
Biggo Blocks is the rare TikTok Shop brand where the product genuinely delivers the wow you are filming. You are not selling vibes. You are filming a kid building something bigger than themselves out of blocks they can actually carry. The scale IS the pitch. The product does the work.
The build reveal IS the video
Tower taller than the kid. Castle they can crawl inside. Knock-it-down montage. The scale is the algorithm hook.
Two audiences, one video
Parents see safe, BPA-free, USA-made, STEM. Kids see a wall they can knock over. Both buy in for different reasons.
Genuine watch time
"Will they actually play with it?" is the parent fear. Real kid-play footage answers it in 15 seconds.
The credibility moat
BPA-free, made in the USA, smooth edges, lightweight. The product is parent-safe by design, not by marketing copy.
What we do for you
We are the team behind Biggo Blocks on TikTok. Our job is to make yours easier so all you think about is making great content.
- Free product, shipped fast. Tell us which set you want to feature. We send it. Five to seven business days. No money out of your pocket.
- Real-person support. When you ask a question, you get a human reply, usually same day. Not a ticket queue.
- Affiliate links that actually track. No mystery commission. No ninety-day wait to find out if a sale was yours.
- Brand-approved claim guidance. The hardest part of TikTok Shop is knowing what you can and cannot say. We did that work. It is in tab 05.
- Monthly creator competitions with cash bonuses for top performers (details in tab 08).
- A creator community. You are not the only person making content for Biggo Blocks. We connect creators so you can see what is working.
Ready to start?
Click through to The Hook in tab 04. Pick the angle that fits your audience. We will get product to you within the week.
Questions before then? Email rhodana@marknology.com. Real reply, usually same day.
The agency in your corner.
You are working with Biggo Blocks through Marknology, a Kansas City e-commerce agency that has been running brands on Amazon and TikTok Shop since 2015. Knowing who we are matters, because if you crush this brief, there are more opportunities open to you.
We have been doing this for 10 years.
Marknology started in 2015 in Kansas City. Family-owned. Founder-run. Brooklyn (COO) and Drew (CEO) are siblings. We have facilitated $2 billion in client revenue, helped 300+ brands grow on Amazon and TikTok Shop, and have 12 successful client exits on our track record.
What that means for you: we know the playbook. We know what Amazon allows. We know what TikTok rewards. We know which hooks ship and which ones get pulled. When we hand you a creator brief, it is built on a decade of real-world data, not theory.
Brands we work with right now
Biggo Blocks is just one of the brands in our roster. If you are reading this brief, you are invited to work on Biggo Blocks first. Crush it. Show us your content style. The door opens to more.
How working with an agency is different than working with one brand
Most brands hire creators one-off. We hire creators into a roster. You build the relationship once. After that, the next opportunity comes to you, not the other way around.
- One contact, multiple brands. You email the team once. We know your audience, your style, and which brand suits you next.
- Faster onboarding. Once you are in our system, every additional brand engagement skips the paperwork.
- Cross-brand promotions. When a creator who works on Biggo Blocks also makes content for Milkita or All-Fit Automotive, audiences cross over. More views. More commission.
- Real human in the loop. The team replies same day. You will not get a ticket number, you will get a person.
What we look for in creators
Marknology works with creators who have a point of view. Not the most followers. The most authentic. We have brought creators into our program with as few as 2,000 followers and as many as 500,000. What matters: do your videos look real, do you respect the brand, and can you tell a story in 30 seconds.
If that sounds like you, the roster is open.
The blocks kids actually use for years.
Before you can sell something authentically, you need to know what it is. Here is the short version of Biggo Blocks, no corporate brochure energy.
The story
Biggo Blocks builds oversized BPA-free building blocks that fill a real gap in the toy aisle. Standard LEGO needs fine motor precision. Generic foam blocks are flimsy. Biggo Blocks sits in the middle: large enough for full-body play, structured enough to build real things, light enough that a three-year-old can stack them solo.
The scale is the entire point. Kids do not just build with these. They live inside what they build. A tower taller than them. A fort they can crawl into. A wall they knock down and rebuild before lunch.
BPA-free. Made in the USA. Smooth-edged and lightweight. Indoor or outdoor. Compatible across sets so every gift adds to the collection.
The brand is STEM-credentialed for parents, joy-driven for kids. Both decisions matter. Parents need to feel good about the purchase. Kids need to actually want it.
Mission stays the same: give children objects that are big enough to be exciting, safe enough to use anywhere, and durable enough to outlast childhood.
A note from the brand
"We built Biggo Blocks because we wanted our own kids to have a toy they would actually use for years, not weeks. The blocks are big on purpose. Heavy enough to feel real. Light enough that toddlers can stack them. Smooth so they do not hurt. Made in the USA so we know exactly what is in them. We love seeing what kids build. Show us."
From the Biggo Blocks teamThe fast facts
If a viewer asks something in the comments, pull from this list and you will be right every time.
The first three seconds are everything.
TikTok decides if your video lives or dies in the first three seconds. We did the homework on what works for this brand. These are the five hooks that consistently convert. Pick one. Make it yours.
The Big Build Reveal
"My 4-year-old built a fort he can crawl inside. With blocks bigger than his head."
Highest-converting format. The scale IS the hook. Start with the empty room or the box. End with the kid standing INSIDE a structure they built. Watch time crushes.
The Parent Test
"I research every toy before I buy. Here is what I found on these."
Parent-research TikTok converts. Show the BPA-free label, the made-in-USA stamp, the smooth edges, the lightweight test. Make the case the parent makes to themselves before buying.
The Six-Year Toy Test
"Most toys last six months. We bought these when she was three. She is nine. They are still in the playroom."
Toys that last are rare. Parents pay a premium for them. If you have older content of your kid with the blocks years ago, this is the format. If you do not, the kid plus the blocks today plus the age range claim works too.
The Automotive Angle
"My leather seats were toast. Cracked, dry, faded. Here's what they look like now."
Auto-care TikTok is enormous and the audience has buying intent. Show the application process, not just the result.
The STEM Without Saying STEM
"My kid is building real structures. Spatial reasoning, balance, problem-solving. He thinks he is just playing."
Parents searching for educational toys want STEM benefits without preachy STEM marketing. Show the kid figuring out balance, structural support, color patterns. The kid does not know they are learning. The parent does.
Your first-video checklist
The short list of what wins and what kills the video.
These are the patterns we see again and again in winning Biggo Blocks content. And the mistakes that tank watch time or trigger TikTok claim flags. Keep this tab open while you are filming.
DO Do these
NO Don't do these
The Biggo Blocks lineup, in order of priority.
Biggo Blocks has a focused lineup. Three sets matter most for TikTok. Lead with the 96-piece.
92-Piece Large Block Builder Set
The hero. Biggest individual builds, classroom-friendly, gift-worthy. This is the set that lets a kid build a fort they can stand inside. Highest perceived value for the price. Primary TikTok showcase.
American Flag Set (40 Piece)
Patriotic angle, July 4 + Memorial Day content gold. Red, white, blue blocks for themed builds. Kids build flags, hearts, geometric patterns. Strong seasonal content opportunity.
Single Color Sets (Pink, Purple, Beige, Brown)
For the aesthetic-room TikTok audience. Pink, purple, beige, or brown blocks for monochromatic builds and matching nursery / playroom aesthetics. Popular with home-decor parent accounts.
What you can say. What to skip.
This category has clear lines. Stay on the safe side of TikTok Shop claim rules and you will never get a video pulled. Here is the cheat sheet.
DO Safe to say
NO Skip these
Real videos. Real numbers. Real creators.
The fastest way to make a great TikTok is to study great TikToks. These are videos winning in the kids-toys and building-block category right now. Click any thumbnail to watch on TikTok.
What is winning in this category
These six videos racked up over 7 million combined plays. Study the first 3 seconds of each. The patterns repeat: big build, real kid, real reaction. Tap any thumbnail to watch.
The massive-build reveal
4.5M plays. The format: finished massive build, kid standing next to it for scale, slow camera pan. This is the algorithm gold pattern for the category.
@kerrstation on TikTokThe "entertained for hours" hack
1.3M plays. Parent shows kids absorbed in independent play. "They will be entertained for hours" is the parent-relief promise. Direct conversion pattern.
@janeyreyes91 on TikTokThe age-bracket challenge
857K plays. Format: "Can your 9-12 year old build this?" Challenge content with a specific age bracket. STEM-credentialed angle. Strong for homeschool / educational accounts.
@myndsproutz on TikTokThe imagination-fuel angle
719K plays. "Massive building blocks that spark BIG imagination." Format: kid in the middle of an enormous build, narrator framing the creative-play angle. Aspirational parenting content.
@kalie.burgess1 on TikTokThe mom-recommendation angle
299K plays. Mom account: "Jumbo building blocks are one of our favorite toys." Real-mom recommendation has earned authority. Mid-tier creator with strong conversion ratio.
@michaela_motherhood on TikTokThe smaller-creator playbook
31K plays. Smaller-creator account showing that you do not need a million followers to land. Specific niche audience, honest review tone. Strong for newer creators on the roster.
@huellitasdevida8 on TikTokPatterns to avoid (saturated angles)
These angles are not bad. They are just crowded. If you go this route, you need a sharper hook than the average creator to stand out.
- The "best toys for kids" listicle. Too generic. Lead with the SCALE difference (giant blocks vs every other toy).
- The "STEM toy review" formal narration. Parents skip the lecture. Show the kid playing. The STEM happens automatically.
- The unboxing-only video. Pure unboxings rarely convert. If you do an unboxing, immediately film the kid building something.
The money. The tiers. The bonuses.
We pay creators on TikTok Shop's affiliate model, with a tier system and a monthly creator competition on top. Here is exactly how the math works.
The commission tiers
Every Biggo Blocks creator starts on the Open Plan and earns their way up. The tier you are on determines your commission rate. Top performers get invited to the Flagship Plan with a higher rate plus monthly bonuses.
Start here
- Open to every approved creator
- Free product shipment
- Same-day creator support
- Standard TikTok Shop payout
Step up
- Unlocked after 2 videos posted
- Priority on flash-sale notifications
- Larger product formats on request
- Featured on brand reshares
Top tier
- By invite, top 10 monthly creators
- Monthly cash bonus on top of commission
- Cross-brand opportunities first
- Direct line to Marknology creator team
The Big Build Challenge
Make a Biggo Blocks big-build video this month. Show the scale, show the kid, show the build. Top three creators by tracked sales win cash bonuses on top of standard commission.
1st place: $1,500 · 2nd place: $750 · 3rd place: $250
Most agencies collect a brief. We run the ad budget.
Most TikTok creator programs hand you a brief and disappear. Ours does not. Marknology runs paid ad spend behind every single brand on the roster, every day. We run the brand's own ads driving awareness to the listing before your video ever goes live. And when your content is working, we Spark it. Your video runs as a paid ad. More views, more sales, more commission attributed directly to you.
A lot of agencies collect a fee from the brand and let creators figure out distribution alone. We are wired the opposite way. The brand pays us to run strategy and ad spend. That means every creator on the roster is sitting on top of an active paid traffic engine, every single day. You make great content. We make sure it gets seen.
Brand ad spend. Every day.
We run paid ads for every brand on the roster every single day. Awareness, retargeting, listing traffic. Your video lands on warm audiences, not cold ones.
Spark Ads on your video.
When your content is working, we put paid Spark budget behind it. Your post runs as an ad. More views and more sales flow directly back to you through your affiliate link.
How payouts work
- Source: TikTok Shop pays affiliate commission directly through their platform. No invoicing from your side.
- Schedule: Standard TikTok Shop payout window (typically every two weeks once an order ships and the return window closes).
- Where to check: The TikTok Shop creator dashboard shows your tracked clicks, sales, commission earned, and payout status in real time.
- Competition bonuses: Paid separately by Marknology via direct deposit, within 7 days of the competition ending.
- Tier upgrades: Reviewed monthly. Unlock Target Plan automatically once you have 2 posted videos with tracked engagement. Flagship Plan is reviewed against monthly leaderboards.
The competition cadence
We run a different competition every month, themed around what is working on TikTok that month. Some examples we have run before or have scheduled:
- The Big Build Challenge. Most before-and-after content shipped. Active this month.
- The Five-Use Friday Sprint. Most creative single-bottle content showing five different surfaces.
- The Application Tutorial Bracket. Most-watched how-to video. Tutorial format only.
- The Heritage Hook. Most creative use of the "since 1968" line in a hook. Voice-of-the-creator competition.
How you get product.
The boring-but-important part. Read once, you are set for the duration of the partnership.
Getting product to you
Once you are accepted into the creator program, here is how we ship.
- Initial sample shipment: Standard pack is the 92-piece large block builder set. Free. Shipped to your address on file. Expect 5 to 7 business days.
- Re-stocks: Once you have posted two videos and shown engagement, we can send additional sets, single-color variants, or the train sets. No quota.
- Bigger projects: Birthday-party content or classroom installation? Email rhodana@marknology.com and we will send a larger bundle.
- Address changes: Anytime. Just let us know before we ship.
Posting cadence
No required posting frequency. We are not running you into burnout. Here is what tends to work, though.
- Two videos in the first two weeks is the sweet spot for getting into TikTok's algorithm and seeing what sticks. It also unlocks the Target Plan rate.
- One video per week after that keeps the affiliate link warm and the audience aware.
- Batch your content when product arrives. Six videos from one set is realistic: unboxing, first-build, big-build reveal, knock-down montage, kid-reaction, gift angle.
- Tag the brand in every post so we can track and reshare.
Quick answers to the things creators ask most.
If your question is not here, email rhodana@marknology.com and we will answer within one business day.
No. The hooks in tab 04 are starting points, not scripts. Your voice is what makes the video work. Take the structure, make it yours.
Yes. We encourage it. TikTok is the priority because it is where the shop link lives, but reposting on Instagram Reels, YouTube Shorts, or anywhere else expands your reach. Commission only triggers through the TikTok Shop affiliate link.
The primary age is 3-8 but the brand has real adoption from toddlers (with supervision) and older kids who use them for events, classroom installations, and yes even teens for dorm decor. Show what your actual kid does with them. Authenticity beats demographic precision here.
Post two videos with tracked engagement (any view count above zero counts) and you unlock automatically. We review tier upgrades on the first Monday of every month.
Flagship is the top tier. 25% commission plus monthly cash bonuses plus first dibs on cross-brand opportunities. We invite the top 10 creators by monthly sales. The path: hit Target Plan first, then push for the leaderboard.
Yes, and we encourage it once you have proven your style. Once your Biggo Blocks content is landing, We will pitch you for the next brand on our roster that matches your audience. See tab 02 (About Marknology) for the current brand list.
The blocks are big. That is the whole point. Storage is the honest question parents ask. The brand is upfront about it. The right move in your content: show your real storage solution (toy chest, corner of the playroom, bin under the couch). Parents respect honesty about space.
Use percentage off (like "38% off right now") instead of dollar amounts. Prices change. Percentages stay relatively stable across the flash-sale period. Always confirm the sale is live before you post.
Two moves. One: refer them to the brand's website (leatherhoney.com) for product detail. Two: ask us. Email rhodana@marknology.com and we will get you a brand-approved answer.
Yes, but do not name the other brand in the video. Reference the category ("the brand I used before," "the cheaper option at the store") instead. Naming a competitor on TikTok Shop is a fast way to get content flagged.
TikTok Shop tracks in real time. You will see clicks and sales attribute to your link within the TikTok creator dashboard. Payout schedules follow TikTok's policy (typically every two weeks once orders ship and the return window closes).
Yes. Just ask. We are not gatekeeping. Email the team with what you want and what you are planning to do with it.
The leaderboard updates every Monday at 9am CT. Creator handles on this page are anonymized for privacy. The full leaderboard with real handles is available in the TikTok Shop creator portal once you are enrolled.
Still stuck? Reach out.
If your question is not answered here, email our creator team at rhodana@marknology.com. We will get back to you within one business day. Real people. Real replies.